Don Reed is one of the most sought-after service experts in the nation. A top 10 NADA presenter, Don has authored dozens of articles for national automotive trade journals.

Check out his ideas—you‘ll find them very helpful. Here’s a sampling of the Profit Improvement wisdom he has shared with dealers across the nation …


On Increasing Service Sales

On Service Advisor Productivity

On Effective Dealership Management


On Achieving 100% Service Absorption

On the Value of A Service Advisor 


Ask Don—Anytime!

Don’s mission is to help dealers achieve their true profit potential. He welcomes questions and enjoys pointing out opportunities. If you want to improve your operations, just ask Don.

Toll-Free: 1.888.553.0100


On Increasing Service Sales …

An Enemy Called Average

Increase Fixed Ops Traffic by 20 Percent

Since When is Selling a Bad Thing?

Do You Have A “BHAG”?

Serious Numbers In Owner Retention

The Aftermarket Vs. The Dealer: How To Compete And Win

Business Development Centers Can Maximize Service Appointments

Fixed Operations: Did You Beat last Year’s Profits By 40 Percent or More?

Six Ways To Increase Your Service Traffic

Five Rules of Service Customer Engagement

How to Design a Fixed Ops Marketing Plan

Why Do You Have Inactive Service Customers?

Declining Warranty Revenues Creates New Profit Opportunities

The Cure For Losing Customers

Optimism Abounds in Fixed Operations

Five Technology Products to Increase Fixed Operations Sales and Profits

Menus Can Make a Difference

On Service Advisor Productivity …

The Primary Mission of a Service Advisor

Service Advisor Training

What’s A Service Advisor Worth

The Number Of Service Advisors You Need

Service Writer Vs. Service Advisor

Service Writers Vs. Service Advisor – Part 2

Shocking Facts On Incoming Service Calls

On Effective Dealership Management …

Let’s Get Serious About Service!


The Meaning Behind the Term “Fixed Operations”

Recruiting Top Performers: How To Hire What You Want And Need

Performance Improves When Measured

Your Service Department is Not a Democracy

Maximum Accountability Creates Maximum Profitability

Evaluate Your Service Department

Your Service Plan for the New Year: No Cost Changes That Produce Net Profits

Your Repair Order Trends: What You Learn From Them

Performance Based Pay Plans – Service

Move Your Comfort Zones With Accountability

Suggested Daily Tasks of Fixed Ops Managers

Employee Retention Impacts Owner Retention

Check Out Your Service Department

Top Performers Vs. Underachievers

How to Become Differently Better

Survive or Thrive: It’s Your Service Choice

The 3 C’s For Technicians

The Worth Of A Technician: Comparing Positions In The Dealership

Missed Profit Opportunities

Training Your Service Customers: Pays Big Dividends

Evaluate Your Parts Department: Know Your Most Profitable Customer